WADA and IOC meeting

Switzerland is absolutely beautiful, and our hotel is right on the water. This has become my new favorite place. Today we first had a meeting at WADA with Amandine Bousigue who was a great speaker and very informative.

She talked about the beginnings of WADA and some of the restrictions top althletes have to follow. For example almost 10,000 top athletes have to check into a computer system everyday called ADAMS and tell there where they are going to be that day, and also leave one hour of time open for possible testing. If the athlete is not where they say they are during this hour and are suppost to be tested, it is considered a mistest. We also left with some pretty cool free water bottles, note pad, and pen.

Our next meeting was at the IOC Headquarters with Timo Lumme Managing Director, James Moy Manager Business Development and Christina Low Head of Broadcast Services. The three of them gave us a presentation of the IOC's television and marketing services (TMS). They first began explaning how the teleivison rights for the games work, as well as the different media outlets they are using with the advancement of technology. Bejing was the first to broadcast on the internet. They talked a little bit about the goals for the new youth olympic games happening in Singapore 2010. James talked mostly about the Olympic TOP program, and the types of sponsorships. Despite the economy, he said there has not been a decrease in sponsorship. We also walked away with some pretty cool stuff, such as a hard copy of the entire Bejing maketing plan, and a black bag with the 5 Olympic rings on it. The bag will definitely help out in bringing all the things I bought home.

Pretty interesting day, and know its off to dinner.

-Jen